NCIA
2020 Cannabis Business Events Proposal
Creative Strategy

For the Cannabis Business Summit & Expo and the Northeast Cannabis Business Conferences in 2020, NCIA sought a premier, business-to-business experience that empowers the industry with the latest regional-specific trends and advocacy efforts, and, which, creates a unique space for thought leadership. NCIA aimed to present an engaging, focused environment for cannabis industry experts and business professionals to gain insights, best practices, and to uncover ways to grow as a community.

Role:

• Creative Brief: design direction, audience insights, messaging, touch points

• Produced graphic design artwork for posters and signage

I was hired for this project as a contractor for Hargrove, Inc.