The Mindsets Activation was developed as as a design thinking tool to help planners consider how to deploy human centered Design in their projects and engage across a variety of attendee profiles. It’s also functions as a strategic tool for everyday scenarios—while we all have inherent tendencies and preferences, Mindsets can be used in select situations and contexts that require a different lens.

This Activation was designed for and held at the 2019 Marriott Trend Rooms Experience in Denver, Colorado and PCMA Convening Leaders Conference 2020 in San Francisco, California.

Role:

• Created the profile artwork illustrations and produced an animated gif for each profile.

• Contributed to research and development of the concept and descriptions for each profile, which spoke to various experiential preferences, learning styles, and leadership styles.

• Produced/edited the animated video that accompanied the activation in Denver.

• Led the in-person activation at both events to discuss design thinking and audience empathy techniques with attendees.

• Created handmade buttons for attendees

I worked on this project as a contractor for Hargrove, Inc. located in Lanham, Maryland.