The Baltimore Convention Center wanted to activate the visitors’ journey from the Hilton Hotel to Halls F & G.

The interest was to utilize an experiential journey map to highlight and leverage the engagement and branding opportunities along this route.

My Role:

• Developed the journey map + visualizations of key concept ideas.

• Visual & written content of the proposal document, which was shared as a tool to empower the Baltimore Convention Center to communicate clear, yet inspiring opportunities for unique branding and customizable experiences to event planners and potential business partners.

• Worked closely with the designer to provide direction for concept renders.

I worked on this project as a contractor for Hargrove, Inc. located in Lanham, Maryland.